Marketing creating and keeping customers in an e-commerce world
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| Main Author: | |
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| Other Authors: | |
| Format: | Unknown |
| Published: |
Australia
South-Western
2001
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxiii, 689 p. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780324072693 0324072694 |
Effective marketing creating and keeping customers in an e-commerce world