Kleppner's advertising procedure

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Bibliographic Details
Main Author:	Russell, Thomas 1941-
Other Authors:	Lane, W. Ronald 1940-, Kleppner, Otto 1899-
Format:	Book
Published:	Upper Saddle River, NJ Prentice Hall 1999
Edition:	14th ed.
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0139085750
090	0	0	\|a HF5823 \|b .K45 1999
100	1	#	\|a Russell, Thomas \|c 1941-
245	1	1	\|a Kleppner's advertising procedure \|c Thomas Russell, W. Ronald Lane
250	#	#	\|a 14th ed.
260	#	#	\|a Upper Saddle River, NJ \|b Prentice Hall \|c 1999
300	#	#	\|a xviii, 716 p. \|b ill. [some col.] \|c 29 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
700	1	#	\|a Lane, W. Ronald \|c 1940-
700	#	#	\|a Kleppner, Otto \|c 1899-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213518
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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