Global marketing

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Bibliographic Details
Main Author: Keegan, Warren J
Other Authors: Green, Mark C.
Format: Book
Published: New Jersey Prentice Hall 2000
Edition:2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Global marketing  |c Warren J. Keegan, Mark C. Green 
250 # # |a 2nd ed 
260 # # |a New Jersey  |b Prentice Hall  |c 2000 
300 # # |a xxii, 114 p.  |b ill. [some col.]  |c 25 cm 
500 # # |a Rev.ed. of: Principles of global marketing/Warren J.Keegan, Mark C. Green 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Export marketing  |v Case studies  |x Management 
650 # 0 |a Export marketing  |v Case studies  |x Management 
700 1 # |a Green, Mark C. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213415 
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