Global marketing
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
New Jersey
Prentice Hall
2000
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Edition: | 2nd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-213415 | ||
005 | 202388162711 | ||
020 | # | # | |a 0130842680 |
090 | 0 | 0 | |a HF1416 |b .K44 2000 |
100 | 1 | # | |a Keegan, Warren J |
245 | 1 | 0 | |a Global marketing |c Warren J. Keegan, Mark C. Green |
250 | # | # | |a 2nd ed |
260 | # | # | |a New Jersey |b Prentice Hall |c 2000 |
300 | # | # | |a xxii, 114 p. |b ill. [some col.] |c 25 cm |
500 | # | # | |a Rev.ed. of: Principles of global marketing/Warren J.Keegan, Mark C. Green |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
700 | 1 | # | |a Green, Mark C. |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213415 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
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