Global marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Rev.ed. of: Principles of global marketing/Warren J.Keegan, Mark C. Green |
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| Physical Description: | xxii, 114 p. ill. [some col.] 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130842680 |
Global marketing management