Modern marketing
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Main Author: | |
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Format: | Book |
Published: |
London
Pitman Publishing
1993 (1995 printing)
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Edition: | 3rd ed |
Series: | M + E handbook series
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-213326 | ||
020 | # | # | |a 071210853X |
090 | 0 | 0 | |a HF5415 |b .J445 1993 |
100 | 1 | # | |a Jefkins, Frank |
245 | 1 | 1 | |a Modern marketing |c Frank Jefkins |
250 | # | # | |a 3rd ed |
260 | # | # | |a London |b Pitman Publishing |c 1993 (1995 printing) |
300 | # | # | |a x, 339 p. |b ill. |c 22 cm |
490 | 1 | # | |a M + E handbook series |
500 | # | # | |a Includes index |
650 | # | 0 | |a Marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213326 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |