Modern marketing

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Bibliographic Details
Main Author: Jefkins, Frank
Format: Book
Published: London Pitman Publishing 1993 (1995 printing)
Edition:3rd ed
Series:M + E handbook series
Subjects:
Online Access:Click Here to View Status and Holdings.
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100 1 # |a Jefkins, Frank 
245 1 1 |a Modern marketing  |c Frank Jefkins 
250 # # |a 3rd ed 
260 # # |a London  |b Pitman Publishing  |c 1993 (1995 printing) 
300 # # |a x, 339 p.  |b ill.  |c 22 cm 
490 1 # |a M + E handbook series 
500 # # |a Includes index 
650 # 0 |a Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213326 
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