Introduction to marketing communication an integrated approach

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Bibliographic Details
Main Author:	Burnett, John
Format:	Book
Published:	New Jersey Prentice Hall 1998
Subjects:	Advertising campaigns Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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001	wils-213284
020	#	#	\|a 0132690853
090	0	0	\|a HF5415.123 \|b .B87 1998
100	1	#	\|a Burnett, John
245	1	0	\|a Introduction to marketing communication \|b an integrated approach \|c John Burnett, Sandra Moriarty
260	#	#	\|a New Jersey \|b Prentice Hall \|c 1998
300	#	#	\|a xxxv, various paging \|b ill. \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
526	0	#	\|a Mgt420 \|b Mu223 \|5 Mu
526	#	#	\|a Principles And Practice of Management \|b Bachelor of Business Music \|5 Faculty of music
650	#	0	\|a Advertising campaigns
650	#	0	\|a Communication in marketing
040	#	#	\|a Shah Alam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213284
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