E-MARKETING
Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
|
| Edition: | SECOND EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000cam#a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-213262 | ||
| 005 | 2018712165123 | ||
| 008 | 240118t2001 NJU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0130322644 (paperback) |
| 020 | # | # | |a 9780130322847 (paperback) |
| 040 | # | # | |a BNM |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.1265 |b .S774 2001 |
| 100 | 1 | # | |a Strauss, Judy |e author |
| 245 | 1 | 1 | |a E-MARKETING |c Judy Strauss, Raymond Frost |
| 250 | # | # | |a SECOND EDITION |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xxiii, 519 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet |
| 650 | # | 0 | |a Internet marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213262 |
| 964 | # | # | |c BOK |d 01 |
e-marketing