E-MARKETING

E-MARKETING

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Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet

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Bibliographic Details
Main Author: Strauss, Judy (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
Edition:SECOND EDITION
Subjects:
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet
Physical Description:xxiii, 519 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0130322644 (paperback)
9780130322847 (paperback)

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