Marketing real people, real choices
This is an introduction to marketing from a practical perspective. It focuses on the progress of new recruits to the marketplace, and each part ending contains a case study of a small company, where the marketing problems are still unfolding
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a HF5415.35 |b .S65 2000 |
| 100 | 1 | # | |a Solomon, Michael R. |e author |
| 245 | 1 | 1 | |a Marketing |b real people, real choices |c Michael R. Solomon, Elnora W. Stuart |
| 250 | # | # | |a 2nd ed |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2000 |
| 264 | # | 4 | |c ©2000 |
| 300 | # | # | |a xix, 580 pages |b illustrations (some colour) |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Accompanied by"Prentice Hall's e-marketing guide" |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a This is an introduction to marketing from a practical perspective. It focuses on the progress of new recruits to the marketplace, and each part ending contains a case study of a small company, where the marketing problems are still unfolding |
| 650 | # | 0 | |a Marketing |x Vocational guidance |
| 700 | 1 | # | |a Stuart, Elnora W. |e author |
| 745 | # | # | |a Prentice Hall's e-marketing guide |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213142 |
| 964 | # | # | |c BOK |d 01 |
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Marketing real people, real choices