Marketing real people, real choices
This is an introduction to marketing from a practical perspective. It focuses on the progress of new recruits to the marketplace, and each part ending contains a case study of a small company, where the marketing problems are still unfolding
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2000
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This is an introduction to marketing from a practical perspective. It focuses on the progress of new recruits to the marketplace, and each part ending contains a case study of a small company, where the marketing problems are still unfolding |
|---|---|
| Item Description: | Accompanied by"Prentice Hall's e-marketing guide" |
| Physical Description: | xix, 580 pages illustrations (some colour) 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130213047 |
Marketing real people, real choices