Marketing communications

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Bibliographic Details
Main Author:	Pelsmacker, Patrick de 1957-
Other Authors:	Geuens, Maggie 1969-, Bergh, Joeri den 1971-
Format:	Book
Published:	Harlow Prentice Hall 2001
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0273638718
090	0	0	\|a HF5415.123 \|b .P45 2001
100	1	#	\|a Pelsmacker, Patrick de \|c 1957-
245	1	1	\|a Marketing communications \|c Patrcik De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
260	#	#	\|a Harlow \|b Prentice Hall \|c 2001
300	#	#	\|a xiv, 509 p. \|b ill. \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising
650	#	0	\|a Communication in marketing \|z Europe
700	1	#	\|a Geuens, Maggie \|c 1969-
700	#	#	\|a Bergh, Joeri den \|c 1971-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213137
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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