Marketing communications

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Bibliographic Details
Main Author:	Pelsmacker, Patrick de 1957-
Other Authors:	Geuens, Maggie 1969-, Bergh, Joeri den 1971-
Format:	Book
Published:	Harlow Prentice Hall 2001
Subjects:	Advertising Communication in marketing > Europe
Online Access:	Click Here to View Status and Holdings.
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Description
Physical Description:	xiv, 509 p. ill. 25 cm
Bibliography:	Includes bibliographical references and index
ISBN:	0273638718

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