Marketing Channels
(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channe...
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| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
|
| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 245 | 1 | 0 | |a Marketing Channels |c Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary |
| 250 | # | # | |a Sixth Edition |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xviii, 590 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a (Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels. |
| 526 | 0 | # | |a MKT757 |b BM770 |5 AAGBS |
| 526 | 0 | # | |a Supply Chain and Distribution Management |b Master in Business Administration |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Marketing channels |
| 700 | 1 | # | |a Coughlan, Anne T |e author |
| 700 | 1 | # | |a Anderson, Erin |e author |
| 700 | 1 | # | |a Stern, Louis W. |e author |
| 700 | 1 | # | |a El-Ansary, Adel I. |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213136 |
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MANAGEMENT IN MARKETING CHANNEL