Marketing Channels

Marketing Channels

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(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channe...

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Bibliographic Details
Main Authors: Coughlan, Anne T (Author), Anderson, Erin (Author), Stern, Louis W. (Author), El-Ansary, Adel I. (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
Edition:Sixth Edition
Subjects:
Marketing channels
Online Access:Click Here to View Status and Holdings.
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Summary:(Pearson Education) A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels.
Physical Description:xviii, 590 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0130127728

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