Principles of service marketing
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| Main Author: | |
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| Format: | Unknown |
| Published: |
London
McGraw Hill Pub.
1998
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | ix, 371 p. ill. 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0077094387 |
Marketing the professional services firm applying the principles and the science of marketing to the professions 
Principles of service marketing and management