Winning direct response advertising from print through interactive media

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Bibliographic Details
Main Author:	Throckmorton, Joan
Format:	Book
Published:	Chicago, Illinois NTC Business 1997
Edition:	2nd ed
Subjects:	Direct marketing Advertising, Direct-mail
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5861 \|b .T47 1997
100	1	#	\|a Throckmorton, Joan
245	1	0	\|a Winning direct response advertising \|b from print through interactive media \|c Joan Throckmorton
250	#	#	\|a 2nd ed
260	#	#	\|a Chicago, Illinois \|b NTC Business \|c 1997
300	#	#	\|a xv, 454 p. \|b ill. \|c 26 cm.
500	#	#	\|a Includes index
650	#	0	\|a Direct marketing
650	#	0	\|a Advertising, Direct-mail
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213029
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