Winning direct response advertising from print through interactive media
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| Main Author: | |
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| Format: | Book |
| Published: |
Chicago, Illinois
NTC Business
1997
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xv, 454 p. ill. 26 cm. |
| ISBN: | 0844234281 |
Readings & cases in direct marketing