Strategic advertising campaigns

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Bibliographic Details
Main Author:	Schultz, Don E.
Other Authors:	Barnes, Beth E.
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1995
Edition:	4th ed.
Subjects:	Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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001	wils-213024
020	#	#	\|a 0844230154
090	0	0	\|a HF5823 \|b .S3636 1995
100	1	#	\|a Schultz, Don E.
245	1	1	\|a Strategic advertising campaigns \|c Don E. Schultz, Beth E. Barnes
250	#	#	\|a 4th ed.
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1995
300	#	#	\|a xxvi, 370 p. \|b ill. \|c 24 cm.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns
700	1	#	\|a Barnes, Beth E.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=213024
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam