Branding.com online branding for marketing success

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Bibliographic Details
Main Author: Kania, Deborah
Format: Book
Published: Chicago, Illinois NTC Business 2001
Series:American Marketing Association
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 285 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0658003070