Mass customization the new frontier in business competition

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Bibliographic Details
Main Author: Pine II, B. Joseph
Other Authors: Davis, Stan
Format: Book
Published: Boston, Mass. Harvard Business School 1999
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Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii, 333 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0875849466