Advertising principles choice, challenge, change

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Bibliographic Details
Main Author:	Vanden Bergh, Bruce G.
Other Authors:	Katz, Helen E.
Format:	Book
Published:	Lincolnwood, Ill. NTC Business Books 1999
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-212946
020	#	#	\|a 0844229903
090	0	0	\|a HF5823 \|b .V28 1999
100	1	#	\|a Vanden Bergh, Bruce G.
245	1	1	\|a Advertising principles \|b choice, challenge, change \|c Bruce G. Vanden Bergh, Helen Katz
260	#	#	\|a Lincolnwood, Ill. \|b NTC Business Books \|c 1999
300	#	#	\|a xxii, 582 p. \|b ill. [some col.] \|c 29 cm
500	#	#	\|a Accompanied by "Internet manual to accompany advertising principles"
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Advertising
700	1	#	\|a Katz, Helen E.
745	#	#	\|a Internet manual to accompany advertising principles
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212946
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam