Advertising principles choice, challenge, change

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Bibliographic Details
Main Author: Vanden Bergh, Bruce G.
Other Authors: Katz, Helen E.
Format: Book
Published: Lincolnwood, Ill. NTC Business Books 1999
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Description
Item Description:Accompanied by "Internet manual to accompany advertising principles"
Physical Description:xxii, 582 p. ill. [some col.] 29 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0844229903