Crisis marketing when bad things happen to good companies

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Bibliographic Details
Main Author:	Marconi, Joe
Corporate Author:	American Marketing Association
Format:	Book
Published:	Chicago, Ill. NTC Business 1997
Edition:	2nd ed
Subjects:	Marketing > Case studies Marketing Crisis management
Online Access:	Click Here to View Status and Holdings.
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Crisis marketing when bad things happen to good companies by Marconi, Joe

Published 1992

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Book