Crisis marketing when bad things happen to good companies

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Bibliographic Details
Main Author:	Marconi, Joe
Corporate Author:	American Marketing Association
Format:	Unknown
Published:	Chicago, Ill. NTC Business 1997
Edition:	2nd ed
Subjects:	Marketing > Case studies Marketing Crisis management
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.122 \|b .M367 1997
100	1	#	\|a Marconi, Joe
245	1	1	\|a Crisis marketing \|b when bad things happen to good companies \|c Joe Marconi
250	#	#	\|a 2nd ed
260	#	#	\|a Chicago, Ill. \|b NTC Business \|c 1997
300	#	#	\|a x, 246 p. \|b ill. \|c 24 cm
500	#	#	\|a "Published in conjunction with the American Marketing Association"--T.p. verso.
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies
650	#	0	\|a Marketing
650	#	0	\|a Crisis management
710	1	#	\|a American Marketing Association
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212853
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