Crisis marketing when bad things happen to good companies
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Published: |
Chicago, Ill.
NTC Business
1997
|
| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-212853 | ||
| 020 | # | # | |a 0844232378 |
| 090 | 0 | 0 | |a HF5415.122 |b .M367 1997 |
| 100 | 1 | # | |a Marconi, Joe |
| 245 | 1 | 1 | |a Crisis marketing |b when bad things happen to good companies |c Joe Marconi |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Chicago, Ill. |b NTC Business |c 1997 |
| 300 | # | # | |a x, 246 p. |b ill. |c 24 cm |
| 500 | # | # | |a "Published in conjunction with the American Marketing Association"--T.p. verso. |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Case studies |
| 650 | # | 0 | |a Marketing |
| 650 | # | 0 | |a Crisis management |
| 710 | 1 | # | |a American Marketing Association |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212853 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a002.17.2||00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2|| |
Crisis marketing when bad things happen to good companies