Crisis marketing when bad things happen to good companies
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| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Published: |
Chicago, Ill.
NTC Business
1997
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| Edition: | 2nd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | "Published in conjunction with the American Marketing Association"--T.p. verso. |
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| Physical Description: | x, 246 p. ill. 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0844232378 |
Crisis marketing when bad things happen to good companies