Crisis marketing when bad things happen to good companies

Crisis marketing when bad things happen to good companies

Show other versions (1)
Saved in:
Bibliographic Details
Main Author: Marconi, Joe
Corporate Author: American Marketing Association
Format: Unknown
Published: Chicago, Ill. NTC Business 1997
Edition:2nd ed
Subjects:
Marketing > Case studies
Marketing
Crisis management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Item Description:"Published in conjunction with the American Marketing Association"--T.p. verso.
Physical Description:x, 246 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0844232378

Similar Items