Services Marketing People, Technology, Strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall
2001
|
| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-212847 | ||
| 005 | 2023821122415 | ||
| 008 | 230921t2001 NJU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0130173924 (hardback) |
| 020 | # | # | |a 9780130173928 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.122 |b .L68 2001 |
| 100 | 1 | # | |a Lovelock, Christopher H. |e author |
| 245 | 1 | 1 | |a Services Marketing |b People, Technology, Strategy |c Christopher H. Lovelock |
| 250 | # | # | |a Fourth Edition |
| 264 | # | 1 | |a New Jersey |b Prentice Hall |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a xviii, 717 pages |b illustrations |c 23 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Service industries |x Marketing |
| 650 | # | 0 | |a Professions |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212847 |
| 964 | # | # | |c BOK |d 01 |
Services marketing people, technology, strategy