Services Marketing People, Technology, Strategy

Services Marketing People, Technology, Strategy

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Bibliographic Details
Main Author: Lovelock, Christopher H. (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
Edition:Fourth Edition
Subjects:
Service industries > Marketing
Professions > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xviii, 717 pages illustrations 23 cm
ISBN:0130173924 (hardback)
9780130173928 (hardback)

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