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Once every decade a book comes along that becomes the standard in a field of study, the indispensable reference that every thoughtful practitioner must have on the shelf. Like Samuelson in Economics, Drucker in Management, and Porter in Strategy, Rayport and Jaworski have written what leaders in the...

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Bibliographic Details
Main Authors: Rayport, Jeffrey F (Author), Jaworski, Bernard J. (Author)
Format: Book
Language:English
Published: Boston McGraw Hill ©2001
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