Commitment-led marketing the key to brand profits is in the customer's mind

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Bibliographic Details
Main Author:	Hofmeyr, Jan
Format:	Book
Published:	Chichester John Wiley & Sons 2000
Subjects:	Motivation research (Marketing) Consumer behavior Consumers > Attitudes. Consumers > Psychology.
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471495743
090	0	0	\|a HF5415.3 \|b .H64 2000
100	1	#	\|a Hofmeyr, Jan
245	1	1	\|a Commitment-led marketing \|b the key to brand profits is in the customer's mind \|c Jan Hofmeyr and Butch Rice
260	#	#	\|a Chichester \|b John Wiley & Sons \|c 2000
300	#	#	\|a xiv, 306 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Motivation research (Marketing)
650	#	0	\|a Consumer behavior
650	#	0	\|a Consumers \|x Attitudes.
650	#	0	\|a Consumers \|x Psychology.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212652
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam