Commitment-led marketing the key to brand profits is in the customer's mind
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| Main Author: | |
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| Format: | Book |
| Published: |
Chichester
John Wiley & Sons
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv, 306 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0471495743 |
Consumer behavior