Qualitative methods for marketplace research

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Bibliographic Details
Main Author:	Sayre, Shay
Format:	Book
Published:	Thousan Oaks Sage Pub. 2001
Subjects:	Marketing research > Methodology
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0761922695
020	#	#	\|a 0761922709 (pbk.)
090	0	0	\|a HF5415.2 \|b .S29 2001
100	1	#	\|a Sayre, Shay
245	1	1	\|a Qualitative methods for marketplace research \|c Shay Sayre
260	#	#	\|a Thousan Oaks \|b Sage Pub. \|c 2001
300	#	#	\|a xv, 255 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212563
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam