Qualitative methods for marketplace research
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| Format: | Book |
| Published: |
Thousan Oaks
Sage Pub.
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 255 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0761922695 0761922709 (pbk.) |
Handbook of qualitative research methods in marketing