Business Research Methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants, and that is evident in the rich and realistic case studies found in the text. Manager...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
McGraw-Hill Irwin
2001
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| Edition: | SEVENTH EDITION |
| Series: | Irwin/McGraw-Hill series in operations and decision sciences
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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business research methods