Business Research Methods
Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants, and that is evident in the rich and realistic case studies found in the text. Manager...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
McGraw-Hill Irwin
2001
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| Edition: | SEVENTH EDITION |
| Series: | Irwin/McGraw-Hill series in operations and decision sciences
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 100 | 1 | # | |a Cooper, Donald R. |e author |
| 245 | 1 | 0 | |a Business Research Methods |c Donald R. Copper, Pamela S. Schindler |
| 250 | # | # | |a SEVENTH EDITION |
| 264 | # | 1 | |a Boston, MA |b McGraw-Hill Irwin |c 2001 |
| 264 | # | 4 | |c ©1998 |
| 300 | # | # | |a xviii, 798 pages |b illustrations |c 28 cm |e 1 computer optical disc (4 3/4 in.) |
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| 490 | 0 | # | |a Irwin/McGraw-Hill series in operations and decision sciences |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants, and that is evident in the rich and realistic case studies found in the text. Managerial decision-making is the underlying theme; topics and applications are presented and organised in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports the completion of an in-depth business research project during the semester |
| 526 | 8 | # | |a IFE710 |b BM706 |5 AAGBS |
| 526 | # | # | |a Research Methodology in Finance |b Master of Islamic Banking and Finance |5 Arshad Ayub Graduate Business School |
| 650 | # | 0 | |a Industrial management |x Research |
| 700 | 1 | # | |a Schindler, Pamela |e author |
| 830 | # | 0 | |a Irwin/McGraw-Hill series in operations and decision sciences |
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business research methods