Marketing
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| Other Authors: | , |
|---|---|
| Format: | Book |
| Edition: | 12th ed |
| Series: | McGraw-Hill series in marketing
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-212451 | ||
| 090 | 0 | 0 | |a HF5415 |b .S745 2001 |
| 245 | 1 | 0 | |a Marketing |c Michael J. Etzel, Bruce J. Walker, William J. Stanton |
| 250 | # | # | |a 12th ed |
| 300 | # | # | |a xxii, 674 p. |b ill. |c 28 cm |
| 490 | 1 | # | |a McGraw-Hill series in marketing |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Walker, Bruce J. |
| 700 | # | # | |a Stanton, William J. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212451 |
| 964 | # | # | |c BOK |d 01 |
| 040 | # | # | |a Shah Alam |
| 998 | # | # | |a 00250##a0011.2.2||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||01700##a0011.2.2|| |
Marketing