Marketing principles & perspectives

Marketing principles & perspectives

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Bibliographic Details
Main Author: Bearden, William O.
Other Authors: Ingram, Thomas N., LaForge, Raymond W.
Format: Book
Published: Boston McGraw-Hill/Irwin 2001
Edition:3rd ed
Series:McGraw-Hill/Irwin series in marketing
Subjects:
Marketing > United States
Online Access:Click Here to View Status and Holdings.
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