Marketing principles & perspectives

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Bibliographic Details
Main Author:	Bearden, William O.
Other Authors:	Ingram, Thomas N., LaForge, Raymond W.
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2001
Edition:	3rd ed
Series:	McGraw-Hill/Irwin series in marketing
Subjects:	Marketing > United States
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Bearden, William O.
245	1	1	\|a Marketing \|b principles & perspectives \|c William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
250	#	#	\|a 3rd ed
260	#	#	\|a Boston \|b McGraw-Hill/Irwin \|c 2001
300	#	#	\|a xxxvii, 596 p. \|b ill. [some col.] \|c 28 cm
490	1	#	\|a McGraw-Hill/Irwin series in marketing
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|z United States
700	1	#	\|a Ingram, Thomas N.
700	#	#	\|a LaForge, Raymond W.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212449
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