Marketing principles & perspectives
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw-Hill/Irwin
2001
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| Edition: | 3rd ed |
| Series: | McGraw-Hill/Irwin series in marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xxxvii, 596 p. ill. [some col.] 28 cm |
| ISBN: | 0072322977 |
Marketing principles perspectives