Principles of services marketing

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Bibliographic Details
Main Author:	Palmer, Adrian
Format:	Unknown
Published:	London McGraw-Hill 2001
Edition:	3rd ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Palmer, Adrian
245	1	1	\|a Principles of services marketing \|c Adrian Palmer
250	#	#	\|a 3rd ed
260	#	#	\|a London \|b McGraw-Hill \|c 2001
300	#	#	\|a xvi, 516 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212448
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