e-marketing strategy
"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerc...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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E-marketing strategy