e-marketing strategy
"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill
2001
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag Be the first to leave a comment!
E-marketing strategy