e-marketing strategy

"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerc...

Full description

Saved in:
Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: London McGraw Hill 2001
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-212442
005 202113204052
008 t2001 a 001 eng D
020 # # |a 007709753X 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5415.13  |b .C43 2001 
100 1 # |a Chaston, Ian  |e author 
245 1 1 |a e-marketing strategy  |c Ian Chaston 
264 # 1 |a London  |b McGraw Hill  |c 2001 
264 # 4 |c ©2001 
300 # # |a ix, 314 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index 
520 # # |a "The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web." -- BACK COVER 
650 # 0 |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212442 
964 # # |c BOK  |d 01 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2||