e-marketing strategy
"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerc...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
McGraw Hill
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 001 | wils-212442 | ||
| 005 | 202113204052 | ||
| 008 | t2001 a 001 eng D | ||
| 020 | # | # | |a 007709753X |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .C43 2001 |
| 100 | 1 | # | |a Chaston, Ian |e author |
| 245 | 1 | 1 | |a e-marketing strategy |c Ian Chaston |
| 264 | # | 1 | |a London |b McGraw Hill |c 2001 |
| 264 | # | 4 | |c ©2001 |
| 300 | # | # | |a ix, 314 pages |b illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a "The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web." -- BACK COVER |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212442 |
| 964 | # | # | |c BOK |d 01 |
E-marketing strategy