e-marketing strategy

e-marketing strategy

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"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerc...

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Bibliographic Details
Main Author: Chaston, Ian (Author)
Format: Book
Language:English
Published: London McGraw Hill 2001
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Summary:"The book is a practical and contemporary introduction to the core concepts and applications of e-marketing. Students and practitioners will gain an understanding of how marketing management concepts are used to develop effective e-commerce strategies. This text examines the impact of e-commerce, e-buyer behaviour, positioning, competitive advantage and promotion on the web." -- BACK COVER
Physical Description:ix, 314 pages illustrations 24 cm
Bibliography:Includes bibliographical references and index
ISBN:007709753X

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