Data mining cookbook modeling data for marketing, risk, and customer relationship management

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Bibliographic Details
Main Author:	Rud, Olivia Parr
Format:	Unknown
Published:	New York John Wiley & Sons 2001
Subjects:	Marketing > Data processing Data mining Customer services > Data processing
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0471385646
090	0	0	\|a QA76.9.D343 \|b R83 2001
100	1	#	\|a Rud, Olivia Parr
245	1	1	\|a Data mining cookbook \|b modeling data for marketing, risk, and customer relationship management \|c Olivia Parr Rud
260	#	#	\|a New York \|b John Wiley & Sons \|c 2001
300	#	#	\|a xxviii, 367 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing \|x Data processing
650	#	0	\|a Data mining
650	#	0	\|a Customer services \|x Data processing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212354
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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