Brandmaps the competitive marketing strategy game
BRANDMAPS" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (adverti...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice-Hall
1997
©1997 |
| Edition: | 4th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Brandmaps the competititve marketing strategy game
