Brandmaps the competitive marketing strategy game
BRANDMAPS" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (adverti...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice-Hall
1997
©1997 |
| Edition: | 4th edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-212270 | ||
| 005 | 202421992021 | ||
| 008 | 240319 NJU a eng#U | ||
| 020 | # | # | |a 0135974518 |q paperback |
| 020 | # | # | |a 9780135974513 |q paperback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 .I25 |b .C47 1997 |
| 100 | 1 | # | |a Chapman, Randall G. |e author |
| 245 | 1 | 0 | |a Brandmaps |b the competitive marketing strategy game |c Randall G. Chapman |
| 250 | # | # | |a 4th edition |
| 264 | # | 1 | |a Upper Saddle River, NJ |b Prentice-Hall |c 1997 |
| 264 | # | 1 | |c ©1997 |
| 300 | # | # | |a xv, 196 page |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmeidated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a BRANDMAPS" is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. Highlights product design, pricing, communications (advertising, promotion, and sales force), sales forecasting, cost structure, and operations management decisions (production ordering and capacity management). Stresses interrelationships between marketing programs and operations capabilities. Contains various product design studies (including self-reported attribute preference, concept testing, and conjoint analysis), perceptual positioning analysis, full-scale test marketing, competitive position auditing, brand profile analysis, advertising and promotion experiments, price sensitivity analysis, market structure analysis, and operating results and market data base, as well as competitive and market |
| 650 | # | 0 | |a Marketing |x Computer simulation |
| 650 | # | 0 | |a Product management |x Computer simulation |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212270 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00250##a002.17.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||01264#1a002.8.2||01264#1b002.8.4||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2||00520##a007.2||00520##b007.2|| |
Brandmaps the competititve marketing strategy game