Building brand identity a strategy for success in a hostile marketplace

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Bibliographic Details
Main Author:	Upshaw, Lynn B 1947-
Format:	Book
Published:	New York John Wiley & Sons 1995
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD69.B7 \|b U67 1995
100	1	#	\|a Upshaw, Lynn B \|c 1947-
245	1	1	\|a Building brand identity \|b a strategy for success in a hostile marketplace \|c Lynn B. Upshaw
260	#	#	\|a New York \|b John Wiley & Sons \|c 1995
300	#	#	\|a xiv,354 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Brand name products \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=212248
964	#	#	\|c BOK \|d 01
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