Building brand identity a strategy for success in a hostile marketplace
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| Format: | Unknown |
| Published: |
New York
John Wiley & Sons
1995
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv,354 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 047104220X |
Desingning brand identity a complete guide to creating, building, and maintaining strong brands 
Designing brand identity an essential guide for the entire branding team