Building brand identity a strategy for success in a hostile marketplace
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| Format: | Book |
| Published: |
New York
John Wiley & Sons
1995
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiv,354 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 047104220X |
Designing brand identity a complete guide to creating, building and maintaining strong brands