Financial services marketing

Financial services marketing

Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.

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Bibliographic Details
Main Author: Harrison, Tina (Author)
Format: Book
Language:English
Published: Harlow, England Pearson Education 2000
Subjects:
Financial services industry > Marketing
Online Access:Click Here to View Status and Holdings.
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