Financial services marketing
Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Harlow, England
Pearson Education
2000
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Suitable for advance-graduate, postgraduate courses in financial services marketing, as well as professional courses such as the Chartered Institute of Bankers Marketing module, this book covers all aspects of the field. |
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| Physical Description: | xix, 332 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0273632973 |
Financial Services Marketing An International Guide to Principles and Practices